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BallParkDigest Calls TinCaps Logo Best of the Year

December 4th, 2009 | Author: Chad Gramling

The Fort Wayne TinCaps’ apple logo has earned honors as national Co-Logo of the Year by BallparkDigest.com. The emblem debuted in October 2008 and has become one of the most popular brands in all of Minor League Baseball.

“We liked the logo when we first announced the name change, and it’s been well-received,” TinCaps president Mike Nutter said. “The apple, the colors and the TinCaps name do a great job of conveying what this organization is all about: affordable fun for the whole family.”

 
TinCaps Logo

The logo was shares the honor with the swashbuckler logo of the Shreveport-Bossier (La.) Captains of the independent American Association.

In making thier selection, BallParkDigest used several criterion. Among them, the logo should provide an “instant identity for a baseball team” and be “appropriate for a variety of uses” while portraying “the team’s marketing image in a positive, forceful way.” Finally, the logo should “transcend the local market.”

“We saw the appeal of the [TinCaps] brand during a June 2009 visit to Yellowstone National Park, where we saw not one, not two, but three different tourists wearing TinCaps apparel at different places in the park. That told us the logo was working.”

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